What does it take to create a well-loved, well-frequented website? Of course it takes a great concept, great execution, and great material. A well-loved website though, has to really get out there and manage to bring in viewers. Visitors are what make a website successful. And yet, merely having great content doesn't do the trick most of the time. You need to put a lot of specific thought into how to increase web traffic. Here's how you do that.

In learning how to increase website traffic, the first thing you need to do is to really go all out promoting yourself. Make it easy for whoever visits, to come back – put an option in there that allows them to mark your website as their homepage or to add it to their list of bookmarks. Make sure that you include a way for your visitors to share the page on every kind of social bookmarking and networking service; and allow them to e-mail the page too.

Offer your readers a way to subscribe to a weekly newsletter so that they can have the best of what your website publishes each week coming right to them. You've heard of visitors going to forums to comment; have you ever heard of websites going to forums to comment? It's about time you did.

You, the webmaster, should need to visit lots of forms and websites where you believe that the people who are likely to be interested in your website might come visiting. And you need to contribute – to put in thoughtful comments, and leave the name of your blog or website in your comment. Just as long as you don't spam these forums, this should work just fine.

It doesn't work if you just stand there waiting for Google, for social bookmarking services like Del.icio.us, for blog search engines like Technorati or for discovery engines like Stumble Upon, to find you. You need to go to them. Make sure that you send your website to Google, that you claim your blog on Technorati and that you submit content to De.icio.us.

Certainly, it can be hard to keep finding great things to say on your site on a regular basis. That's where you bring in guest bloggers – star bloggers who have followings of their own. Visitors who know the talent you bring in will start tuning in just for them. You could employ bloggers too, even ghost bloggers. Of course, your website or blog can't just be about written stuff anymore. For the most part, you need podcasts, slideshows, video and audio – the whole circus – to keep you viewers interested.

You are building your website for the search engines just as much as you are for your readers. Remember, if no one knows about your website, all your efforts at creating a great experience go to waste. You need to turn yourself into a finely tuned machine that homes in on every opportunity to link and tag.

Wherever possible, throw in links to other people's blogs and websites. And then ask the owners of those blogs and websites to link back to you. Everywhere you have content, use meta-tags, headers and title tags to make your website or blog attractive and readable to the search engines. Use the right keywords used services like Hit Tail to zero in on the right keywords. And oh, make sure that your images are readable to the search engines too.

It takes time in the end. The secret to increasing website traffic is to do all of the above, and then having the patience to wait and keep doing it. The reward takes its time coming. But it's worth it.

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If a business firm id able to control the minds of million of customers, it will earn billions as profit. It is impossible to do that. But using some promotional strategies, the mind of the consumer can be tamed by influencing their decision making power. They can be presented with material, which can be motivating and persuading. There is no magic involved in this; only the psychology of the human mind is to be studied and played with. Human mind reacts to different situations in different ways.  Some key psychological aspects can be studied in promotional marketing to get overwhelming customer response.

Curiosity is the want to explore the unknown. Humans are always in pursuit of knowledge. They want to know more than what others know. Secrets are simply hard to be kept. This desire can act as an attractive force in marketing. Like customer won’t be that interested if they are told that they can be provided with successful diets. Instead they want to hear the secret of the diet plan which is being provided.

The information shouldn’t be let out easily. Obviously it is important to catch the attention of the customer by interesting heading, but the content, too, should be as interesting so as to retain the interest of the reader till the end. In case of cross-titles or sub-titles, the initial ones will always have the advantage of developing more curiosity than the following sub-titles.

If the content speaks about why the customer should select so and so company or product, it will be easier for them to relate to it. Let the matter speak out and give the explanation by itself. Like supposing a company wants to sell some product before the expiry date and it’s the slowest time of the season, plain advertising won’t do the trick. Customers are smart enough to think that the company wants to get rid of the old stuff. Instead if the customers are provided with a discount or a limited time offer, a believable reason, they will be more attracted. Every action should have a solid reason.

Customers are greedy from a marketing point of view.  By understanding the need of the customer, a basis can be prepared for the content. Their greed should be taken into consideration while preparing the content. They should be shown how the product or company would benefit them. They want to buy benefits in the form of products. Suppose when advertising for a camcorder, say that it displays all the colors that can be seen with naked eye, instead of saying it supports 16-bit color.

Just specifying that the memory card have a memory of 2 GB isn’t catchy. Instead it should be quoted that the memory card can store over 500 pictures, 100 audio songs and 50 videos. This surely will increase the customer enthusiasm. The benefits should be clearly mentioned to the customer and later other information about the product can be discussed, incase if they are looking for more. This is called listing the product features. Features reveal what the product has and benefits describe the advantages that can be derived from those features. Each feature can have more than one benefit, depending on different situations and customer needs. Lots of benefits and fewer features should always be the way to go.